How do the financial valuation and business case of an initiative combine social technology with the company's business operations?
Utility company –
Using social technology, we identified and calculated the financial gains and reduction in losses resulting from a project to turn informal users into paying customers. The value created, previously diluted in general accounting, was structured according to the six types of capital defined in the integrated reporting method (IR).
The sustainability team and Executive Board were able to visualize the gains from choosing a social technology to engage consumers.
"This is the type of project that transforms qualitative aspects into money. It makes the intangible tangible. It offers concrete data to the executive leadership and to investors."
— Sustainability Manager