How to structure a new distribution channel made up of entrepreneurs at the base of the pyramid?
Consumer Goods Company
We advised on the definition of the inclusive distribution strategy and structured the management of the social impact model. We also managed the multifunctional group during the implementation of the pilot.
As a result, the company now has clarity on the levers (incentives, structures, capabilities) that need to be worked on for inclusive businesses to become a reality on a large scale.
“Prowa's knowledge and care in managing the launch of this initiative were key elements, as they brought together the different actors that were fundamental to the success of the project. Salespeople, distributors, partner NGOs, our commercial team in the field, our corporate team.”
— Head of Trade Marketing